DashOps - Automating Last-Mile Delivery

Project Overview

DashOps is a product-led initiative to automate short-distance food delivery using self-driving robots. Developed for DoorDash's internal operations team, it addresses delivery inefficiencies through a centralized robot fleet management system and updated customer-facing app experience. The solution optimizes last-mile logistics, reduces operational costs, and improves reliability, speed, and customer satisfaction in urban deliveries. My role focused on end-to-end product ownership, user flows, risk mitigation, and go-to-market readiness for Udacity Certification.

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Key Contributions & Details

• Spearheaded product definition and delivery for DashOps, DoorDash's internal robot delivery tool.
• Built robot incident management, live tracking, and health monitoring features for operations team.
• Redesigned customer app for real-time robot tracking, opt-in UX, and delivery status updates.
• Defined KPIs, user feedback loops, and test plans including A/B testing and malfunction simulations.
• Authored full PRD, test plans, and pre/post-launch documentation across customer, ops, and restaurant tools including field testing feedback, dogfood surveys, and test plans for addressing post-launch issues.
• Performed Market research to identify core competitors, generate a USP and define customer acquisition strategy finally submitting a marketing guide.
• Defined target markets and established business, product, quality, and development KPIs to measure project success.